Consent Analytics

Track accept and reject trends, read consent logs, and export visitor decision records.

Dashboard — consent rate, breakdown chart, and usage trends
Dashboard — consent rate, breakdown chart, and usage trends

Consent analytics covers how real visitors interact with your banner after it is live—not what the scanner found during a crawl.

On the Dashboard, the consent trend chart plots:

  • Total consent events over time
  • Accepted consents overlaid on the same period

If you see “Deploy your banner to see trends,” install the snippet from Modules and confirm Consent Setup is saved.

The consent breakdown donut (when shown) summarizes category-level choices for recent activity.

Open ReportsConsent logs (or the Consent logs quick link) for the full audit table.

Typical columns:

FieldDescription
TimestampWhen the decision was recorded
StatusAccepted or rejected (and variants like partial/customize where applicable)
CategoriesWhich purposes the visitor enabled
Country / regionGeo hint when available
IdentifiersAnonymous visitor or session keys for correlation

Narrow logs by date range, outcome, or category. Use filters when responding to a data subject request or debugging a marketing tag that should not fire until consent.

Exports

Export filtered logs for compliance archives or ticketing systems. Check your Billing plan for export volume limits.

Interpreting metrics

  • High accept rate — visitors often click Accept; verify this matches your banner UX (no dark patterns).
  • High reject rate — may be expected in strict regions; ensure non-essential tags honor the choice.
  • Sudden drops — often a deployment issue (snippet removed, wrong siteId, or CDN serving an old page).
Data typeSourceUse case
Scan inventoryCrawlerKnow what could run on pages
Consent logsLive bannerKnow what visitors allowed

Align both: a tracker listed in Scanner should respect categories visitors see in Consent Setup.

Privacy considerations

Consent logs may contain pseudonymous IDs and coarse geo data. Apply your retention policy and restrict dashboard access to trusted team members. For account-level access control, see Account settings.

  • Consent Setup — what visitors see before logging starts
  • Compliance — scan-based risk separate from live consent rates